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Coaching and ROI

                "Across corporate America, coaching sessions at many
                 companies have become as routine for executives as
                 budget forecasts and quota meetings."
                                                                  - Investor's Business Daily

Coach training impacts not only the person being trained, but also the employees in the company receiving coaching from that individual.

While no study has measured the true impact of internal coaching, the impact of external executive coaching does provide some directional evidence.

For example, Manchester Inc., a human capital consulting firm, released the results of a 2004 US nationwide study of 300 companies and 100 executives. The results quantify the business impact of external executive coaching.

Companies that provided coaching to their executives realized improvements in productivity, quality, organizational strength, customer service, and shareholder value. They received fewer customer complaints, and were more likely to retain executives who had been coached.

In addition, a company's investment in providing coaching to its executives realized an average return on investment (ROI) of almost six times the cost of the coaching.

Benefits to organizations:

- Productivity (reported by 53% of executives)

- Quality (48%)

- Organizational strength (48%)

- Customer service (39%)

- Reducing customer complaints (34%)

- Retaining executives who received coaching (32%)

- Cost reductions (23%)

- Bottom-line profitability (22%)

Benefits to executives:

- Working relationships with direct reports (reported by 77% of executives)

- Working relationships with immediate supervisors (71%)

- Teamwork (67%)

- Working relationships with peers (63%)

- Job satisfaction (61%)

- Conflict reduction (52%)

- Organizational commitment (44%)

- Working relationships with clients (37%)

Do you think coaching would improve your organization? Please check out our Mentoring-Coaching 1-Day Intensive workshop to learn how.