Paradigm 21: Franchise Development

Ask Yourself These Questions:

- Do you have a unique product or service?

- Has your business been profitable?

- Can it be easily duplicated? systemized? adaptable to various markets?

- Can the average individual operate the business?

If you answered 'yes' to these questions, then you possess the basics to franchise your venture. The next step is to review our franchiseability guide to confirm your concept has the essential characteristics to franchise.

Alternatively, you may complete our no obligation questionnaire for one our consultants to review.

Franchising vs. Licensing

Licensing allows you to expand by 'trademark' or 'service mark' agreements such as licensing the Disney logo to brand your product or service. Or licensing a proprietary or patented technology.

The basic difference between franchising and licensing is the type and degree of control.

Licensing is 'passive' with a quality focus, not operational methods. You perform periodic quality control inspections and testing to ensure licensee compliance. If you truly have a product, technology or concept suitable for licensing, then we can help you develop the license system.

Franchising is 'active' control of franchisee operations, sales, marketing, product quality, geographic distribution compliance to maintain, build and enhance goodwill and brand strength.

Should You Franchise FAQs?

Of course, franchising is only one method of expansion, but compared to other options it has distinct advantages. Still not sure? For more insights into franchising visit our FAQs section...

Franchise Benefits.

Capital.
Funding required to create a franchise system is typically less than opening one company-owned unit.

Financial Risk.
Franchisees provide all start-up costs for the new outlet, so the majority of the financial burden and risk are on the franchisee owner;

Potential Income.
Franchisees pay an upfront franchise fee and ongoing monthly royalties based on a preset formula;

Expansion Speed.
Simultaneous and fast market expansion into new geographic areas. Network growth is limited only by the new franchises awarded;

Management.
Franchisees are owner-operators with a vested interest in succeeding -- as a result, operations are managed more effectively compared to recruited management;

Synergies.
The franchise system improves market exposure, strengthens brand, overwhelms the competition and enhances financial returns;

Distribution.
If you have a unique product essential to the business, the franchise network now becomes your instant distribution network.

Ok, you're 'Franchise-able' - How to make it happen?

How We Help.

We offer consulting assistance to help you develop, launch and operate a successful franchising system and provide ongoing advisory.

We have the proven background, knowledge and expertise to: create the strategy, develop the franchise system and legal documentation, launch the program, comply with country, provincial and state government legal requirements, create the franchise sales package and marketing materials and even promote and sell your franchise territories.

Franchise Development Program.

We will assist you in the development of a franchise system particular to your unique venture. A typical development program can include (Click for details):

   - Feasibility study and market research;
   - Business planning and Strategy formulation;
   - Trademark registration;
   - Legal documentation required by regulatory agencies;
   - Franchisee qualification materials;
   - Single, Area & Master Franchise Agreement and Offering Circular;
   - Operations manual and Employee manual;
   - Marketing and promotional materials;
   - Franchise exhibition preparation;
   - Training and support program;
   - Franchise marketing and sales;
   - Ongoing advisory.

Cost to Franchise.

Franchising can be a highly profitable business. However, an initial investment is necessary to formulate, document and launch the new franchise system.

Depending on the complexity of the business -- total development and launch costs, which include system creation, legal costs, regulatory fees, marketing, promotion, advertising, and franchise exhibitions can range from US$95,000 to US$250,000.

Return on Investment.

Recovering your investment within the first year is highly probable.

Single unit franchise fees can average US$30,000. Master, Area and Regional franchise fees can range from US$100,000 to US$500,000 depending on the territory and perceived value of franchise. This does not include monthly royalties and possible sale of your products to the franchise n etwork.

Why Use Us?

You have questions and concerns. You need answers from someone you can trust and who has been there and done that --- not from individuals who have simply worked for a franchisor or read a book.

Our franchising and licensing experience is 'hands on' and practical, beginning in 1983 which includes; working with franchisors, designing and pioneering innovative franchise concepts, launching an IPO and advising others on how to franchise.

Recognizing that you are new to franchising, we will invest the necessary time to become familar with your business. We work closely with you and your staff during the development phase, suggest improvements to ensure success.

If you like, we can also help you market and sell your franchise opportunity.

Flexible Fee Structure.

What sets us apart from other firms is our flexibility. We structure our fees to meet your particular needs, reflecting our long-term commitment to our relationship and your success.

Investment Options:

· Hourly rate; consulting and advisory.

· Daily rate; based on services provided.

· Fixed project rate; determined by project complexity.

· Equity share + consulting fee; where we believe in the future viability
of a venture and have confidence in a liquidity event.

Next Step.

If your business has the necessary characteristics and you feel franchising is an attractive expansion option or simply have questions --- then Take The Next Step by completing our no obligation Enquiry Form.....